FABRIC AND
HAND-EMBROIDERY
A lifelong love of hands creating magic with needle and thread
Nusrat’s interest in design, artisanship and social enterprise finds voice in two projects he founded with his wife, Afshan Durrani, a designer.
Lost City Products is a New York design house engaged in creating products that help sustain and grow vanishing traditional artisanship, but inspired by a modern, urban aesthetic. Founded in 2006 with a collection of hand embroidered fabrics, Lost City has since grown into a platform for sophisticated embroidery and craftsmanship, and expanded their product line to include innovative home and fashion accessories. The company synthesizes sophisticated design sensibility, artisanship and environment friendly production techniques with ethical business practices. Lost City will soon launch a direct-to-consumer fabric-by-the-yard business as well as add other product categories.